The article talks about Pandora-the age of nine, a free online service that allows users to design "radio stations", based on your musical preferences. Pandora became a very popular mobile app, as well as advertisers as Best Buy, Dockers, target and Nike began to buy ads on Pandora to experience what continues to be a cheap means of advertising.
"We can reach a tipping point," says pizza from Domino Rob Weisberg advertising executive. "Merchants, especially consumer brands, has to take mobile seriously now you gotta be where your client works, lives and plays. "
Pandora mobile advertisers are seeing the pretty solid response rates for your ads that a good omen for the media.
