Harris searched 2029 adults from 29 April to 1 May.1.883 of interviewees were owners of cellular phone (93%). nearly half (45%) said they think make purchases via mobile phones is "somewhat safe", although just over a quarter (26%) feel that mobile shopping is completely safe.
Regardless, less than half of these respondents (46%) said they would be willing to buy using their cell phones, even if the security was not a problem. But attitudes vary according to the age and sex, according to Harris.As with many emerging driven technology habits, young adults appear more willing to embrace change. 59% of 18-34 crowd feels that mobile purchases are somewhat secure, against only 34% of adults over 55. Furthermore, half of all men find the concept of cellular phone shopping a little insurance against 39% of women.
The relative youth, as well as the nature male-tilting the potential audience mobile purchase seems to influence the type of purchases respondents indicated that they would be willing to do.Harris found that entertainment is likely to emerge as a key category of mobile commerce, mobile as want buyers said that would be more interested in shopping, movie tickets, mobile video, music and games.
The revolution of billing said that the survey results indicated that purchases mobile is ready for growth in the short term, as more and more sophisticated Americans buy smart phones like iPhone from Apple and spend more time accessing the Internet through these devices. "There is clearly a large population of the United States consumers open to the idea of making purchases through their phones, "said Andy Kleitsch, CEO Billing Revolution."With consumers becoming more comfortable browsing the Web from mobile phones, mobile commerce is poised for explosive growth, and consumers are very leading the charge in this direction. "
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